AlexFit Coaching — Business Site Case Study

The Goal

AlexFit needed a modern, brand-focused website that could showcase their coaching services, display trainer profiles, and allow clients to book sessions online. The existing site was outdated, slow, and not converting visitors into leads.

Challenges

Balancing a clean, motivational aesthetic with functional scheduling and payment features. The client wanted the site to feel premium without overwhelming visitors with too many options on the first screen.

Solutions

I built a responsive site using HTML/CSS and JavaScript with a bold, fitness-focused design. The booking flow was simplified to three clicks, and I added a dynamic trainer spotlight section that rotates featured coaches on the homepage.

The Result

The new site loads 2x faster than the previous version. Online booking requests increased by 60% within the first two months, and the trainer spotlight feature became a top engagement driver.

Role & Skills

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